REDWOOD CITY, Calif.–(BUSINESS WIRE)–Shutterfly, Inc. (NASDAQ:SFLY), a arch Internet-based amusing advertisement and claimed publishing service, today reveals after-effects from its anniversary conjugal analysis and introduces new bells jotter styles to its design-forward collection. The best cogent analysis result? Women appetite photos of the proposal. Of those with an opinion, 74 percent of affianced and affiliated women surveyed accord their agog approval to the new trend of hidden, paparazzi-style photos taken at the moment of engagement. In fact, the angle is the cardinal one wedding-related “missed photo” according to contempo brides.
“Grooms-to-be are activity to abundant lengths in agreement of adroitness and absorption back advancing to ‘pop the question.’ Brides are cogent us they appetite this angle moment captured in pictures they can allotment today and for years to come,” said Meg Bohnert, Shutterfly’s agenda stylist. “Besides the bells day itself, we apperceive the angle is one of the best blissful moments for a bride-to-be. For those advantageous abundant to accept the photo, it becomes a admirable way to advertise the accessible celebration.”
Bohnert adds that back the majority of engagements appear on the weekend—with 69 percent of analysis respondents accepting affianced on Friday, Saturday or Sunday—clever guys should pop the catechism on an “off” day for the best surprise. “Some photographers action midweek specials, or ask a abutting acquaintance to shoot the proposal, and abounding accepted locations are beneath awash then, too. Midweek engagements can be the absolute time for capturing a absolutely amazing assurance photo.”
According to Shutterfly’s analysis of 500 afresh affianced and 500 afresh affiliated women, administered by Decipher, Inc. January 10-13, 2011, brides are old ancient about the proposal—only three percent of women popped the catechism themselves. Furthermore, today’s couples shy abroad from about broadcasting their blessed news—only 23 percent of affianced women plan to column an advertisement in the newspaper, while alone 21 percent plan to use Facebook or addition amusing arrangement armpit to advertise their engagement.
Instead, the top methods for administration assurance account are far added claimed with 70 percent of respondents preferring an in-person appointment or a blast call. Beyond the actual amphitheater of ancestors and friends, today’s brace is allotment the simple breeding of cardboard save the dates to ability out to those who amount best in a way that reflects their claimed style. With this in mind, Shutterfly expands its bells jotter apartment with the barrage of added than 60 new designs for its save the date cards and bells announcements. The new bells jotter is constant with accepted trends, styles featuring overlaid type, adventurous fonts that highlight the couple’s name or date, monograms, collages and a array of clear “Mr. and Mrs.” designs.
“One of the greatest trends we’ve apparent afresh is couples application a alternation of aboveboard photos on a collage agenda for their save the date,” said Bohnert. “An assurance alternation is abundant for this, decidedly if addition captures the moment from abutting up and addition abroad shoots from far away. Or, use the save-the-date to acquaint the affair of your wedding. If it’ll be on a beach, use a photo of your toes in the sand.”
Shutterfly’s analysis additionally appear that afternoon weddings are in vogue. Among both afresh affiliated and those about to tie the knot, an afternoon bells is added accepted than morning or black (47 percent for affianced and 62 percent for married).
As for bells expenses, brides feel they spent too abundant on aliment account (26 percent, up decidedly from 19 percent in 2010). However, the honeymoon, followed by the photographer, are the categories brides ambition they had spent added on (32 percent and 21 percent, respectively). And year-over-year, added brides ambition they had spent added on the videographer (13 percent in 2011 against 7 percent in 2010).
For added advice about Shutterfly’s complete band of bells jotter solutions, amuse appointment http://www.shutterfly.com/cards-stationery/wedding-cards-stationery.
Founded in 1999, Shutterfly, Inc. is an Internet-based amusing advertisement and claimed publishing service. Shutterfly provides aerial affection articles and apple chic casework that accomplish it easy, acceptable and fun for consumers to bottle their agenda photos in a artistic and anxious manner. Shutterfly’s flagship artefact is its award-winning Photo Book line, which helps consumers bless memories and acquaint their belief in professionally apprenticed coffee table books. Added advice about Shutterfly (NASDAQ:SFLY) is accessible at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.
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