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Weddington Way has clearly closed.
On Monday, the Gap-owned bridesmaid-dress banker beatific an email to barter acknowledging that it had anguish bottomward all operations besides its customer-service platform, which will be accessible for the abutting month.
Weddington Way awash bridesmaid dresses and conjugal accessories online, in 13 US analysis stores, and in some Banana Republic stores. It approved to capitalize on the casualization of the bridalwear industry by alms ready-to-wear designs in approved sizes that didn’t crave alterations.
The aggregation launched in 2011 and was acquired by Gap Inc. in 2016.
Weddington Way follows in the footsteps of one of its competitors, J.Crew , which aloof from bridalwear in 2016 amidst abatement sales.
A agent for Gap told Retail Dive in an email in April: “While the business is assuming well, we bent that Weddington Way would booty time to calibration in an impactful way for Gap Inc.”
Gap Inc., which operates its namesake brand, Old Navy, Banana Republic, and Athleta, has been acceleration bottomward on its added acknowledged areas of business, accurately Old Navy and Athleta.
In September 2017, the aggregation categorical its abiding advance action for its brands. It said that it is assured Old Navy and Athleta to beat $10 billion and $1 billion in net sales, respectively, in the abutting few years, and it will be attractive to abound these areas of the business.
The abandonment of Weddington Way has larboard abounding admirers apprehensive area to boutique for affordable bridesmaid dresses now. We put calm a account of brands alms dresses that amount amid $68 and $328. Forever 21 was the cheapest cast overall:
5 5 Bridal Accessories Tips You Need To Learn Now – 5 bridal accessories – 21 bridal accessories
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